Saturday, January 3, 2009

Free Information Online for Reverse Mortgage - Not Quite Free

By Revmorti Vanrock

Everyone has financial dilemmas that arise in life, and if you're a senior, you may know that getting a reverse mortgage is a common way to alleviate these issues.

You know you can take the equity in your home and somehow convert it to cash, but perhaps that is about all you know. You want to know more so you head to the internet and start looking for info.

It is satisfying for you to see the myriad of available information- pamphlets, free guides, etc. For people like you who want general facts about the reverse mortgage, there is an abundance of knowledge at your fingertips.

You notice you can fill out a form and a report will be sent to your home. Great! Thats what you want, so you fill out the form and wait.

What you may not know is these websites are not non-profits. These are lead generating websites designed to capture your information and hopefully make a profit.

Those owning the websites make profit from one of two ways: They are actual lenders looking to get back in touch with you to be your lender of choice if you choose to go forward with a reverse.

Selling leads is the other way these sites create profit. This is popular in the business of reverse mortgages. In fact, websites with the highest lead generation are often considered the most helpful as well.

These folks get your information and immediately sell it to a reverse mortgage company for them to contact you.

You fill out the form, wait for the info, and little do you know, youll be receiving a phone call from a local reverse mortgage lender. He or she will remind you that you filled out the form and of their affiliation with that website.

Perhaps you entered your contact details on numerous websites for free guides. This means that multiple companies will be contacting you.

And by the way, it is a very competitive business so you can expect multiple calls from each of these folks attempting to garner your business.

So, as you gather reverse mortgage information online, if you give out your contact info, prepare yourself for phone calls that you were not necessarily expecting.

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