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<h2 class = 'uawtitle'>Can PPC and Branding Help Lift Your Business?</h2><div style='font-style:italic;' class='uawbyline'>by Jon Rognerud</div><div class='uawarticle'><br />A Pay Per Click campaign can get your business listed in the search engines in less than an hour. You could technically be in Google within minutes, and your text ad could be shown to potential customers. Of course, most businesses want sales, but branding (a softer value) can be very important as well.<br />
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A strong brand is absolutely essential in the current business climate, since competition is so fierce, and you need to build "top of mind". If you have structured a PPC campaign to show at the most relevant times, both by keyword and by business hours, you can present a compelling ad - just at the right time. <br />
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Online branding through PPC advertising depends on two things: the frequency with which the ad appears on Search Engine Result Pages (SERP)and the number of times that your target market has been exposed to the ad. The idea is that your potential clients will be able to see your ad again, even if they don't click on it the first time, and as a result, your product, and your business, will achieve top of the mind positioning. <br />
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Of course, creating and managing a Pay Per Click campaign, particularly in the initial phase, takes both extensive know how and time, which is why it only makes sense to trust a search engine marketing expert to do this for you. <br />
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In your search for the right mix of in-sourced versus out-sourced work, you need a knowledgeable, flexible partner that has at least 4 years experience. Some will charge you a flat fee, others a % of your spend of media, and sometimes a mix between the two, which may include a back end performance number. You should decide what works best for your business.</div><div class='uawresource'><div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
</div><div class='uawlinks'>Don't begin your <a href="http://www.chaosmap.com/solutions/pay-per-click.html">pay per click services</a> until you get the facts and a smart online strategy developed. Get a complimentary PPC review from <a href="http://www.chaosmap.com">Chaosmap</a> and download a free search marketing whitepaper. </div><br />
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