Friday, January 9, 2009

Cause marketing - a new solution - Buy1GIVE1 (Buy One Give One)

By David Anttony

Buy One Give One (B1G1) is the home of transaction-based giving.

STOP. Take a breath. Just imagine you're part of a world where every sales transaction made a difference.

Imagine, for a moment, you bought a TV, and automatically a cataract-blind person got the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, and totally pure drinking water as a direct result. Again automatically.

It's all happening right now. Already Buy1GIVE1 (B1G1/BOGO) has become a true global giving 'village', bringing together businesses, their customers and worthy causes in a way that's never been done before.

It's happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That's because in the Buy1GIVE1 world, every single sales transaction, be it buying a cup of coffee in Cape Town or renting a car in Reno (and everything in between) gives back in a well-defined, resonant and measurable way.

You buy a book, a tree is planted. You dine out, a child is fed. Buy One Give One - simple. The list is endless and the giving just happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy 1 Give 1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving.

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