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<h2 class = 'uawtitle'>The anatomy of successful press release</h2><div style='font-style:italic;' class='uawbyline'>by Tony Hetherington</div><div class='uawarticle'><br />The difference between success and failure with press releases is a fine line, yet 95% of those that try are doomed to fail. During my 25 years as a magazine Editor I saw so many repeat the same mistakes and join the rest in the trash. Only those that passed my requirements for a powerful press release got into the magazine. Now I can share those secrets with you.<br />
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Headline " you only have a few seconds to grab the attention or your release will be ignored or rejected. If your headline isnt strong, interesting, short and effective it will fail at the very first hurdle. <br />
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First paragraph "this is the next must have section. Once the headline has captured their attention this first paragraph must seal the deal with the story or purpose of the release. Get this right and theyll read the rest. Mess it up and theyre gone! <br />
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More detail " you must then present more information and detail to back up the first paragraph. Provide proof to pacify the doubters, social proof to lead the herd and hooks to get everyone wanting more.<br />
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Benefits and not features - whatever you are announcing you must focus on the benefits that it will bring and not on the technical features of the product. Dont tell them what it is, instead describe what it will do for them. Whats better, faster or cheaper?<br />
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Add credibility " you can use the quotes in your press release to add credibility and extra proof by revealing that the person about the story (you) knows their topic, and the reader can trust you and your knowledge and experience. Choose your words carefully!<br />
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Dont forget the call to action " Just like any other promotional tool a press release needs a call to action. As long as its not too big a jump or commitment then those interested in you, your story and your release will happily download a free report or visit a website.</div><div class='uawresource'><div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
</div><div class='uawlinks'>Following this plan will help you create powerful press releases. If you want to go a step further and become one of the 5% that succeed every time then you need my<a href="http://www.pressreleasevideocourse.com/standingout">Press Release Video Course</a> and watch the free videos or sign up for my <a href="http://www.pressreleasevideocourse.com/10free.html">Free Press Release Distribution Software</a> that submits your press release to 10 sites for nothing. </div><br />
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