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<h2 class = 'uawtitle'>Selling Your Brand Message With Promotional Gifts</h2><div style='font-style:italic;' class='uawbyline'>by Montgomery Preston</div><div class='uawarticle'><br />As a business owner, brand recognition is one concept that you should entertain. When someone recognises your brand, chances are they will shop at your store over something they don't recognize, unless of course you have offered a negative recognition. In other words, the image you promote is essential to your business. You want to offer business gifts that represent a positive brand recognition.<br />
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Now that we discussed the image you need to promote, lets look at the business gifts you can offer for brand recognition. Depending on the venue at which these offerings will be made, you may be able to choose a rather inexpensive business gift.<br />
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Giving away promotional items which are useless is not a good idea for brand recognition. They will be tossed aside and never looked at again. At a conference or an exhibition, you may offer a mouse mat, a keyring, or even a pen as a business gift. These will be received well and will likely be used because they are functional.<br />
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Even if you choose to give away inexpensive gifts, make sure they have a usable function, or your investment will likely be for naught. Keyrings are an inexpensive gift that are always well received because they will be used.<br />
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An advantage to giving inexpensive gifts like pens or keyrings is that the customers can take several instead of one. That is something you should not discourage, because it shows that they like your product and have intent to use it. So choose wisely when you are planning your next tradeshow event and you'll likely see a positive result of your brand recognition efforts for a long time.</div><div class='uawresource'><div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
</div><div class='uawlinks'>If you have an upcoming product launch or a promotion for which you plan to buy <a href="http://www.yesgifts.co.uk">business gifts</a>, be sure to visit the professionals www.YesGifts.co.uk before making your decision. Their wide variety of <a href="http://www.yesgifts.co.uk">corporate gifts</a> will make your important decision easier. </div><br />
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