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Some of the normal goals of PPC campaigns are; to collect leads, sell product or services, or increase traffic. You need to know your goals in order to manage your PPC campaign.<br />
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1. The first and most important question to ask yourself to management your PPC campaign well is to know how much you can spend or able to afford. A good starting step is to do testing and try making a few sales, and then you will be able to determine a more accurate conversion rate.<br />
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After testing your website, you realize you can convert 2% of visitors to purchase a $30 product. You can set aside 50 cents per click for advertising and still keep $10 as profits. But you probably want to reduce your advertising cost to increase the effectiveness of your PPC campaign.<br />
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2. Another important key to have better results from PPC is you have to use very targeted keyword list. There are tons and tons of great software in the market to help you with keyword selection, however, I think common sense is the best tool for this!<br />
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When you enter the keyword you want to use, you should bracket it so that your ad will only appear for the exact search.Try to think from your customers' point of view. If you were then, how would you search? This can help you decide on the keyword to use.<br />
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3. Always test and retest. You should always be striving to have a successful AdWords campaign, and when you reach a level that you are satisfied with leave it alone. There is no point in potentially damaging a profitable campaign if you are satisfied with the current results.<br />
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One word of caution: In order to manage your PPC campaign effectively, you must not only be prepared to put in hard work, you have to put in that bit of common sense and get some help from people around you who knows what they are talking about.</div><div class='uawresource'><div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
</div><div class='uawlinks'><a href="http://www.mlmabsolute.com">MLM Absolute</a> is an online learning platform for all MLMers, Network & Internet Marketers to learn more about increasing income and network in this business. To learn how to explode your network income throught online methods, visit <a href="http://www.mlmabsolute.com">MLM Absolute</a> </div><br />
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